Changhong, Al FaisaliahEnter Into Partnership

     Changhong, one of China’s top threecompanies in consumer electronics and home appliances, has entered into apartnership with First Distribution Company (FDC) — a wholly-owned subsidiarywithin Al Faisaliah’s electronics sector.

   Making the announcement in Riyadh onTuesday, Upender Seth, GM, FDC, said the partnership has been in force sinceJanuary 2014 and it aims to bring the Changhong brand of Consumer Electronicsand home appliances to the Saudi market.

   Changhong’srange of TVs and air-conditioning appliances, apart from other major and smalldomestic appliances combined with Al Faisaliah’s long standing 40 years’experience in consumer durables, serves to highlight Changhong’s commitment toretailers and consumers throughout the Kingdom – giving Saudi home-owners theopportunity to own technologically advanced products.

Changhongand Al Faisaliah are working closely with key Saudi retailers to establish acomplete and profitable distribution model and to be able to proactively reachSaudi consumers. Changhong aims to become the Kingdom′s preferred brand forconsumer electronics and air-conditioners.

   “We are very pleased to enter into thispartnership together with Changhong allowing us to bring affordable qualityproducts to the technology-driven Saudi consumer. We are confident thattogether we will build Changhong to become the Kingdom’s preferred brand forconsumer electronics and air-conditioners,” Seth said.

“The collaboration between Al Faisaliah,FDC and Changhong is a very exciting one for us, working with a partner who hasfor many years built strong relationships with some of Saudi’s most influentialdistributors. The project allows us to work closely with each other to ensurethe best possible products are in the market for Saudi consumers,” said Joe,Sales Director, Middle East, Changhong.

Established in 1958, Changhong has beendeveloped as the largest TV production base in China, known as "The King of Color TV in China."